Sign inGet Started
Brand Kit

The Atlas brand.

Logos, colors, and typography for press, partners, and creators using the Atlas name. Use them well.

Logos

Marks & lockups.

Pick the one that reads cleanest on your background and don't redraw it from memory.

Atlas app icon

App Icon

Rounded square. Use for favicons, app tiles, social avatars.

Icon PNG
Atlas @ symbol (vector)Atlas @ symbol (white)

@ Symbol

The standalone @ mark, white for dark backgrounds. Vector and raster, no halos either way.

SVG PNG
Atlas wordmark (vector)Atlas lockup (vector)

Wordmark & Lockup

Vector wordmark and full lockup. Scales cleanly at any size: print, large displays, exports.

Wordmark SVG Lockup SVG
Colors

The palette.

One accent. A near-black for text, a near-white for paper. Use color sparingly and let it earn its place.

Accent Ink

#0a0a0a

The accent. Reserved for emphasis, CTAs, and active states.

Accent Hover

#2a2a2a

Pressed and hover state for the accent.

Ink

#111827

Primary text on light backgrounds.

Stage

#0a0a0a

Dark surfaces and the agency-side palette.

Mute

#525866

Secondary text. Captions, metadata, descriptions.

Paper

#f4f6f9

Default surface. The page reads on this, not pure white.

Edge

#d4d4d8

Card borders and dividers on the light side.

Edge Dark

#2a2a2a

Card borders and dividers on the dark side.

Typography

Three voices.

One typeface for the mark, one for the headlines, one for the words. Don't mix them up.

ATLAS
The Mark

Druk Wide

Used exclusively for the wordmark and the rare display moment that needs to stop the page.

Weight
700 (Bold)
Size
1.0–1.1rem (wordmark)
Tracking
0 / Caps
Leading
1.0
Recurring revenue
Headlines

Mona Sans

Tight, tall, opinionated. Used for h1–h4, eyebrows, and button labels across the product.

Weights
500 / 600 / 700
Sizes
56 / 40 / 24 / 20px
Tracking
-0.02em (display)
Leading
1.15 (display) · 1.30 (sub)
Plug in your platforms once. AI handles the marketing on autopilot, and your payout lands every Friday like clockwork.
Body

Inter

The workhorse. Body copy, captions, and any text smaller than a headline.

Weights
400 / 500 / 600 / 700
Sizes
12 / 14 / 16 / 18px
Tracking
0 (body) · 0.08em (eyebrow)
Leading
1.50 (body) · 1.70 (long-form)
Usage

Do's & don'ts.

Short list. The brand stays consistent because we hold these lines.

Do
  • Use the logo on a contrasting background: light marks on dark, dark marks on light.
  • Keep clear space around the logo equal to half its height on every side.
  • Capitalize "Atlas." It's a proper noun, not "atlas" or "ATLAS."
  • Pair Mona Sans for headlines with Inter for body copy. They're tuned to work together.
  • Reach out to [email protected] for editorial or partnership use.
Don't
  • Don't stretch, skew, rotate, or recolor the logo. Use the file we provide.
  • Don't add drop shadows, glows, gradients, or strokes to the mark.
  • Don't place the logo on a busy photo without a solid backdrop or sufficient contrast.
  • Don't substitute a different typeface. Druk Wide, Mona Sans, and Inter are the only three.
  • Don't redraw the logo by hand or trace it from a screenshot. Ask us for the file.